I’d like to talk about the new proposed SAG commercial contract. The commercial business is the worst it has ever been. It is affecting agents, actors, casting directors, directors, producers, and god knows how many other people. Non-union has become almost the norm and I was so hoping that with all the questions casting directors and agents were asked before the negotiations, that some of the concerns would be addressed.
The future, whether we like it or not, is digital – the internet, social media, etc. These mediums, for whatever reason, do not seem to warrant big budgets. Just paying pension and welfare makes it unaffordable to shoot on a SAG contract. The 8-hour shoot day makes it unaffordable and SAG is the last union to be doing it. Outside the zone makes it unaffordable, and still first class airfare for over 1,000 miles. You are talking about a plane ticket for $6,000. That rule is stopping clients from casting on both coasts and, once again, losing work for your members across the country. It is not the rates for the actors, it’s all the extras. Non-union work, for the most part, pays the actors very well.
Broadcast TV commercials paying residuals are becoming dinosaurs. Meanwhile that is where all the negotiating energy was put. The hope was to recognize where the future is and concentrate on that. Instead, there were huge increases in things that are becoming obsolete. Sometimes, you need to go backwards to move forward.
Now was the time to try and understand where we are in 2016 and deal with those issues so that SAG actors can continue to work. My fear is that this new deal is going to benefit the top level of commercial actors; but where is the benefit for young actors to want to join the union? I do not have the answers but I feel this negotiation will do nothing to help in getting more clients to shoot on a sag contract.
I urge all SAG members to do their due diligence. Ask your agents questions and make sure you understand how it will impact you. Cable is now up 13%, P&W 18%, and medical is almost impossible for actors to get. I have been doing this for 33 years.
When I started I never imagined that we would be doing so much non-union work.
I was hoping for HOPE and I don’t see it here. If you look back at the last strike, there was no reason for it. The biggest new problem back then was cable and I do not think the union thought it would be that be a deal. Why you didn’t want agents and even casting directors as part of the negotiation, I will never understand. We are on the front lines and understand what is going on better than anyone. The future in social media is moving so fast and it is only going to get worse. I truly think that it was pretty much ignored. So few people, especially the younger ones, do not watch network or even broadcast TV. Even cable shows can be watched on Netflix without any commercials. You got tremendous increases in things that barely exist and now even cable commercials will be done non-union.
Old ways of negotiating and ignoring the future mediums (that I don’t think are really understood) are not going to help the future of the existing membership. Does anyone realize that when a casting director gets a job, the first question is, “Is it union or non union?” Approximately 60% of all commercials cast are now non-union. Not sure anyone tried to figure out that number in order to help the negotiations.
How are agents going to survive? I certainly was hoping for so much more to help bridge this gap. We can’t change the reality but we can care enough about the up coming generation and the massive changes in the tech world to have tried harder on their behalf.
Casting directors have been left in a position to continue doing what we are doing because the door was not even opened enough to think things can change. I wish I understood why the majority of your membership would agree to this when there is not one drop of hope in there for them.
Pensions are like social security. Will these actors ever be able to work enough to collect? Maybe I am naive but you could have done so much better. I have never asked a union actor to work non-union and I never will. I respect the idea of the “union.” I just think you gave had years and hundreds of hours of meetings to then completely ignore the “real” issues.
I urge all actors to read and really understand this new deal.
It would have benefitted everyone if you had come closer. Where’s the incentive for non-union actors to become union? What could possibly turn things around under this deal? Everyone wants a union but a union that works for everyone – the big guy and the small guy.
I was really hoping for so much more. Extending the talks and trying to figure this out would have been better. You did it with cable and now it’s too late. You did it with internet and now it’s too late and now you are doing it with all social media platforms. Three years from now, I’m not sure where union shot commercials will be.
SOOOOOO FRUSTRATED, ALONG WITH ALL OTHER CASTING DIRECTORS, AGENTS, AND MANY ACTORS THAT NEED THE PROPER HELP.