This is my fourth try at writing a post about what a casting director’s job is. The biggest problem is getting to the point. It should be simple to explain. Many actors, especially those who are new to the business, and even clients (directors, producers, or anyone that hires a casting director) are not always sure what it is we do. The casting director title has become so watered down, especially in the commercial business. I think that with so much non-union work, where there are no set rules that have to be followed and so many low budget jobs, people can call themselves casting directors, offer very low rates to cast, throw a breakdown out on too many services, and then basically throw the casting against the wall and see what sticks. They have huge cattle calls, put out sloppy casting tapes, do their best to follow rates that have been used before, and make their way through it. Does it take them longer? Yes. Do they have the experience behind them? No, but it is easy to say, “It’s non-union so there is nothing I can do.” That is where the experienced and seasoned casting directors can help.
Beth Melsky Casting works as hard on non-union as union. We help set the rules and rates and very rarely have problems with follow through on bookings and contracts. Having an experienced casting director with a strong reputation gives us an edge in getting the job done faster and not struggling and fighting with agents/managers. We all want to keep great relationships.
I have a very hard time dealing with some of these issues as a seasoned casting director. I pride myself on knowing union rules and using that knowledge to help my clients. I also feel in non-union, we can produce the most professional casting possible, as well as being fair in recommending talent fees. We also work hard to make sure contracts are written correctly. Actors or clients can pick up the phone from the set where there might be a problem and get things straightened out very quickly.
We document everything and expect everyone to follow the rules that were well documented. A deal is a deal and I know how to settle it quickly. This is something that comes with time and respect that has been earned over many years. It is like insurance. Being a casting director is something you need to learn and train for. There are so many pop-up casting directors taking on jobs that they are really not trained for.
It has taken me years to gain the respect of top directors, ad agencies, and producers. They understand that the main purpose of our job is to find what they are looking for. We try our best to hand over incredible casting tapes without a lot of fluff. These actors were hand picked to audition. I am not wasting their time. There are no surprises here. I use great session casting directors that are well trained in how to direct the actors.
Some very low budget projects feel that they cannot afford an established casting director or casting company. We have all had to change with the times and are willing to work with these situations. Producers should not be afraid to call. It is a changing business and we are better equipped to change with it and make everyone look good.
Not only does Beth Melsky Casting and casting companies like us know how to do both union and non-union, we are always looking to build new relationships in the hope that one day it will pay off for everyone. We take so much pride in our work and always want to do a quality job. Not every job can be done the same but we know how to cut to the chase, get the best talent for the job, and help directors with the casting process.
We are clear about the actors that we can get for the budget and bring in the cream of the crop instead of stumbling on it by seeing quantity. My frustration is that I have been doing this for thirty years. I have gone through so many changes and can still do any job with quality. Reputation goes a long way and Beth Melsky Casting has not been around for so long for no reason.
When I started, I had to train for years with the best casting directors. The job of a casting director has not changed. We get the actors through the door. As an actor, you want to be recommended by us and have a chance to form a relationship.
On the production side, do not assume that a low budget means sloppy casting. Union or non-union, we have trained eyes for great actors, good actors, or actors that are right for the job.
Union casting or casting for top directors and clients require a respect for what casting is. Anyone can put a breakdown out on one of these many free services offered, rent a studio, and just tape hundreds of faces. That is not being a casting director. Just like a director, or a stylist, or an art director, we actually practice our craft. If we did not, film directors would not trust their casting directors so much.
Yes, now people can become casting directors but they should train with someone established and learn the craft properly. It is not as easy as it looks, even with tiny budgets. I just wish some productions at any budget, would take the value of experience into consideration. Just like in any business, experience goes a long way.